Purpose Needs Some PR: Why purpose needs a new brand story and how to think about it now

Posted on June 24, 2025 (January 23, 2026) by Garret Cronlund

Purpose isn’t broken—just misbranded. Discover how a fresh take on purpose can drive connection, culture, and impact. Featuring a surprising lesson from WD-40.

The Story Effect just dropped. Connection isn’t magic. It’s a skill. This book shows you how to use it. Get it on Amazon now.

Got it!