Our story strategy begins internally and is built to create human connection by engaging people personally and professionally, across all aspects of their work and career journey.
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Knight connects people to their company, work, leader and each other through consulting, marketing + communications and learning + development.
We use storytelling to deepen connections through our proprietary model, The Story Effect™
When people see themselves in the company story, they don’t just work there. They reach greater potential.
- Connecting employees to the company mission leads to 37% lower absenteeism
- Strong employee-company alignment creates 21% higher profitability
Leaders who share stories of experience and invite others to share theirs, build strong culture. And winning teams.
- When employees feel seen, heard and valued, they’re 3x more engaged
- When leaders are trusted, vulnerable and transparent, they see 40% higher retention
Sources: Gallup, Deloitte, HBR, McKinsey, Dr. Paul Zak; HBS
Sharing the why behind the work isn’t a nice-to-do. It’s a performance multiplier.
- A strong sense of meaning in the work leads to 30% higher innovation
- Employees who understand how what they do contributes to the mission are 27% more productive
When people share stories of who they are beyond what they do, they form bonds with people they don’t want to leave.
- Having a best friend at work is the biggest driver of engagement for 70% of the workforce
- High trust organizations have 50% more productivity and are 50% more likely to stay
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Companies with connected people are 21% more profitable* and 18% more productive*.
To grow, evolve, transform, preserve culture and continue a legacy, you need teams who are aligned on what you’re setting out to do and believe in where you’re going next. Engaged people are committed to their work and the company’s goals. Connected people make it personal—going beyond their tasks to reach greater potential—because it becomes a part of who they are.
Hear Our Stories
Our podcasts are where connection, insights and powerful storytelling converge. Get inspired by authentic conversations with leaders and experts.
The Story Effect
Unscripted conversations with leaders, industry experts and change-makers who share how they use stories to create connection in the workplace. No one leaves this podcast without sharing the real story of who they are with host and Knight Partner Danielle Krischik.
Visit The Story Effect website.
The Third Layer
Uncover the power of culture in building business through meaningful conversations with family business leaders. Hosted by Knight Agency Owner Marshall Lockton, who has lived the family business experience, this podcast asks the thoughtful, next-level questions others often don’t.
Visit The Third Layer website.
Arizona State University
/ASU Prep Values Journey
MetroNational
/Honoring a family legacy, building for the future and creating places to gather, connect and make memories.
The Next Original
/A contest that changed lives.
Coca-Cola Consolidated
/Putting purpose in every bottle by enabling a team of people who live to serve others.