The Next Original
A contest that changed lives
Brand Development & Creative Services
UI/UX Design & Digital Development
Stakeholder Engagement & Loyalty
Project Management & Procurement
One of the most unique pieces of The Kessler Collection story is the art, specifically, how Richard Kessler travels the world and invests in undiscovered talent. With his gift, he has launched careers, inspired new artists and hundreds of thousands of hotel guests with his passion. We believed this story should get a lot more attention. So leading up to New Year’s Eve, we hosted an art contest called, The Next Original. The winner would get their art hung in Times Square for more than one billion people to see when the ball drops.