Coca-Cola Consolidated

Putting purpose in every bottle by enabling a team of people who live to serve others.

Solutions

Organizational Purpose

Workplace Culture Development

Values Training

Leadership Development

Talent Acquisition Tools

Coke’s largest bottler is all heart.

Coke Consolidated not only produces and delivers 300 of the world’s best brands and flavors, it’s made up of a team of people who live to serve others. We created a story and communications foundation around the company’s purpose and values to reinforce internally and remind 66 million customers that the people of Consolidated are behind every bottle.

After many listening sessions, we learned that being Coca-Cola's largest bottler was the biggest point of pride for the company's Teammates. We extended Coke's social media campaign and created an environment that reinforced culture and behaviors in a fun and engaging way.

The company's Values drive everything they do. We developed Values Training Guides to help Teammates in all areas of the company understand, believe and personalize each Value.

Our Teammate-first, culture storytelling made its mark in the company's annual report.

To help the Talent Acquisition team attract best-fit candidates, we created and produced hiring toolkits with purpose-driven messaging.

To make Coke Consolidated's Purpose actionable and impactful, we developed a campaign that would serve Teammates one simple act of kindness that they can do, every day.

Coke Consolidated's CEO is also the founder of t-Factor—a leadership program that teaches other companies how to be more Purpose-driven and transform their culture. We developed the marketing architecture and event materials to attract new guests and give them key takeaways once they've attended.

Coke is always in need of drivers, yet most don't understand the opportunities that come with the job. We changed the conversation by developing a branded book that told the story about what driving a truck for Coke is really all about, in a pocket-sized piece that could be used at recruiting events and for onboarding.

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