To grow, change and carry a legacy forward, you need teams who are clear on where you’re going and invested in getting there. When your people feel connected, they show up stronger, stay longer and tell others.
Knight helps organizations align leaders, teams, and the work around a clear story, so belief takes hold and results follow.
Story strategy built to grow your business
Better
Performance
21
%
higher profitability
Greater
Loyalty
87
%
likely to stay
Increased
Attraction
88
%
would recommend your company to others
We use storytelling to deepen connections through our proprietary model, The Story Effect™
Our story strategy begins internally and is built to create human connection by engaging people personally and professionally, across all aspects of their work and career journey.
Click a section to learn more.
When people see themselves in the company story, they don’t just work there. They reach greater potential.
- Connecting employees to the company mission leads to 37% lower absenteeism
- Strong employee-company alignment creates 21% higher profitability
Leaders who share stories of experience and invite others to share theirs, build strong culture. And winning teams.
- When employees feel seen, heard and valued, they’re 3x more engaged
- When leaders are trusted, vulnerable and transparent, they see 40% higher retention
Sources: Gallup, Deloitte, HBR, McKinsey, Dr. Paul Zak; HBS
Sharing the why behind the work isn’t a nice-to-do. It’s a performance multiplier.
- A strong sense of meaning in the work leads to 30% higher innovation
- Employees who understand how what they do contributes to the mission are 27% more productive
When people share stories of who they are beyond what they do, they form bonds with people they don’t want to leave.
- Having a best friend at work is the biggest driver of engagement for 70% of the workforce
- High trust organizations have 50% more productivity and are 50% more likely to stay
Arizona State University
/ASU Prep Values Journey
MetroNational
/Honoring a family legacy, building for the future and creating places to gather, connect and make memories.
The Next Original
/A contest that changed lives.
Coca-Cola Consolidated
/Putting purpose in every bottle by enabling a team of people who live to serve others.